Have you seen Visual Liquid lately? We think you may have, as we have been fortunate enough to collaborate with Hyundai to promote the new i45. Visual Liquid was chosen as the design features of the car have been described as 'Fluidic'.
Created at Fox Studios in Sydney at Stage 1, the entire set was built on site with over 50 people working on the making of the advertisement titled "Driven by Obsession." Taking 10 days including setup and build time, an additional 3.6m screen was brought in from Canada, extending the screen to 7.2m long, allowing water to be used in away it's never been seen before.
The i45 sat in a horizon pool with the water screen suspended at an adjustable height between 8-10m. With the assistance and support of the Canadian software developer, over 2,000 images were programmed, including hammers, saws & swords all drumming into the car, illustrating the point that no-one is harder on the making of cars than Hyundai.
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